Emilio Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement. His designs featured sensual, free-flowing lines that followed the natural curves of the body – effortlessly elegant clothing which took women from day to evening…
As a colorist he was unparalleled and drew inspiration primarily from the natural landscapes of the Mediterranean, but also from the exotic locales to which he travelled.
Emilio offered a holistic design vision that ranged to interiors, lingerie, eyewear, perfumes and more, providing an expanded group of consumers with access to designer goods for the first time. He lent his design talent to a variety of non-fashion projects as well, including, among others, futuristic airline uniforms, the logo for a space mission, and a luxury car.
It was during the ‘50s that Pucci began developing his signature prints: graphic, abstract designs inspired by the world around him – Sicilian mosaics, heraldic banners, Bali Batiks, and African motifs. It was the first time that such pulsing geometric patterns had been incorporated into clothing and the effect was highly original, so much so that the international fashion press, smitten by his bold, radical approach, crowned him “The Prince of Prints”.